Google Adwords (PPC) Certification Training

Google Adwords Training in Kukatpally, Hyderabad

SEO is always good to get traffic to our website. But it is not easy to be on top of SERP results. It may take 1 month to 6 months for as keyword depends on the competition. In the mean time if you still want to get traffic, you can depend on Google Adwords, where you will pay amount to Google on CPC based, so that Google will place your ads in SERP .

These are the topics we cover

Search Engine Marketing (SEM)

  • Introduction to SEM
  • SEM platforms – paid platforms
  • Introduction to Google AdWords
  • What is Google AdWords?
  • How is it different from other platforms?
  • Create an AdWords account
  • Key terminologies in Google AdWords
  • Google AdWords Account Structure
  • Ad approval process
  • Campaign creation process
  • Search & Display network
  • Keyword Match types
  • Keyword selection (Keyword planner)
  • Display Planner
  • Ad Extensions
  • Different types of extensions
  • Creating location extensions
  • Creating call extensions
  • Create Review extensions
  • Ad creation process
  • Keyword Grouping
  • Bidding techniques – Manual / Auto
  • Site Targeting
  • Keyword targeting
  • Demographic Targeting / Bidding
  • CPC-based, CPA-based & CPM-based accounts

Advanced Campaign Settings

  • How to handle different devices
  • Mobile specific bids
  • Ad Scheduling
  • Ad Rotation
  • Ad delivery settings

Analysing Account Performance

  • Account interface analysis of data
  • Understanding metrics
  • Search Terms report
  • Placement Performance report
  • Analyzing keywords, Ads
  • Landing page relevance
  • Quality score
  • Ad Rank
  • Cost/Benefit analysis of campaigns
  • How to add / remove relevant keywords
  • Optimization Process
  • Keyword Optimization
  • Ad Text Optimization
  • Landing page optimization
  • Bid/Budget optimization
  • Return on investment Vs Branding
  • Attain equilibrium b/w keyword relevance, ad text and Landing page quality
  • Understanding LPQ and issues

AdWords Editor

  • AdWords Editor
  • Creating optimized campaigns
  • Understanding AdWords Editor options
  • Easy optimization of accounts
  • Analysis of accounts using AdWords Editor
  • AdWords Editor shortcuts
  • Analysing existing accounts
  • Exporting accounts into different formats

Conversions

  • Understanding Conversion Tracking
  • Types of Conversions
  • Setting up Conversion Tracking
  • Verify Conversion Tracking
  • Tracking Conversions
  • Optimizing Conversions
  • Track offline conversions
  • Analyzing conversion data
  • Conversion optimizer
  • Target CPA

Working with Display Network

  • Ad Formats
  • Creating Image ads
  • Optimizing image ads
  • Choosing placements
  • Frequency capping

Mobile Ads

  • What is mobile ads?
  • Creating mobile ads?
  • What are the types of mobile ads?
  • AdWords for mobile

Click to Call Campaigns

  • Create click to call campaign
  • Analyze the campaigns
  • Optimize the ads for mobile

Youtube Advertising

  • What is youtube advertising?
  • Why should one advertise on youtube?
  • Creating youtube campaigns
  • Choose audience for video ads
  • Instream ads
  • In-video ads
  • In-search ads
  • In-display ads
  • Measuring your YouTube ad performance
  • Drive leads and sales from YouTube ads

My Client Center (MCC)

  • What is MCC?
  • Who can be an MCC?
  • How to signup for an MCC account?
  • Adding clients for MCC account
  • Monitoring child accounts
  • What is MDS?
  • UI Access and API access
  • Creating multiple MCCs

Access Levels

  • Sharing an AdWords account
  • Different access levels
  • Admin access
  • Standard Access levels
  • Email only Access
  • Read only access

Billing in AdWords

  • Different types of billing
  • Postpay and Prepay [Automatic and Manual]
  • Billing issues
  • Retry card
  • Troubleshooting issues
  • Primary card and back up card
  • Promo codes and working with them

Invalid clicks

  • Tracking invalid clicks
  • What should be done
  • IP exclusion

Dynamic Search Ads

  • What are dynamic ads?
  • Creating dynamic search ads
  • Keyword Insertion

Shared Library

  • What is shared library?
  • Shared Budgets
  • Sharing negative keywords
  • Creating shared audience

Reports

  • Running keyword reports
  • Campaign and Ad group level reports
  • Placement performance report
  • Running analysis reports

Remarketing Campaigns

  • What is remarketing?
  • How do I create a remarketing campaigns?
  • Remarketing campaigns
  • Creating custom combinations
  • Creating URL rule
  • Creating a remarketing tag

BING AdCenter

  • Bing AdCenter

Looking forward for Joining Digital Marketing, But Still Have Questions ? Please Enroll here for Free Demo from Experienced Digital Marketing Trainer

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